In Business, Which Little Pig Do You Want To Be?

Kitchen Table CEOS Blog - In Business, Which Little Pig Do You Want To Be - blog post - kitchen table ceos - by tracy smith

January 12, 2021

Do you remember the fable the Three Little Pigs? Now stick with me here, there is a point and I will get to it.  If you were one of the three little pigs in the story, which house would you choose to live in for the most strength, support and quality?

The straw house? 

The stick house? 

Or the house made out of bricks?

The Brick House Right?! 

Because it has a strong foundation and quality components – the essentials needed for starting and building a substantial and durable house.

It is no different when you are talking about the business content you need in order to launch and grow a successful business.

There are 7 essential pieces of business content (the strong foundation and quality components) that you 100% need to nail down to ensure your business is successful. 

Apart from maybe your business plan, these essentials are the most important pillars you need. These essentials are for launching and growing your business (and for reaching your ideal clients).

These essentials are your brick house.

The 7 Essential Pieces of Business Content You Need For Your Business:

  1. Your Business Description
  2. The Elevator Pitch
  3. Your About Me PageGrab my ‘About Me Page Template & Tips’
  4. Product Descriptions & Sales Copy
  5. Social ContentFor 40+ free topics for your next post, email or blog, click HERE
  6. Define of Your Ideal Client (Client Avatar), click here for worksheet
  7. BlogsCheck out my ‘How to Write A Blog Template & Tips’

There you have it. The 7 Essential Pieces of Content you need to launch and grow your strong and durable ‘brick house’ business, just like the third little pig.

From my kitchen table to yours,

Add a comment
+ show Comments
- Hide Comments

On the Air

& in the Press

I have been honoured to be the guest on many podcasts and featured in various magazine articles. If you want to have a listen or look, click the button below.

LIsten in


Looking for a new partner in crime (for your business)? Check out what we do at Kitchen Table CEOs, we may just have some juice tidbits of knowledge that could help you in just the way you need!

Learn more


Get your email list working for you with this welcome sequence that is already written. Simply fill in the blanks!


Write and master this ever-so-important marketing tool with this easy-to-follow worksheet.

My content tips and motivation are gold and I ❤️ connecting with other women entrepreneurs who are building their businesses from the kitchen table. Sign up so we can stay in touch!

I promise not to be that annoying person who emails you every day! 😃 

Get On My List
& Get 40+ Free Topic Ideas

GET 40+ Topics