The About Me page is a crucial piece of content for every entrepreneur to house on their website. The About Me page is so incredibly important because it acts like a virtual handshake with your prospective clients. 🤝
How many of you when you are checking out a company or someone to work with, go researching/snooping/looking at their website ahead of time, INCLUDING the about me page? We all do!
It takes about 0.05 seconds for users to form an opinion about your website?
If your About Me page sucks (sorry to be blunt), you are turning people away without even knowing it.
But on the other hand, if your About Me page is amazing, inviting, friendly, and shows you to be confident and capable, well then you just opened the door to potential new business my friend.
To get you started on your ‘About Me’ page, let me provide you with three quick and easy tips that are easy to implement:
TIP #1: Write your About Me page in the first person
For those of you who might need a reminder of what this means:
First Person: I am the Founder of Kitchen Table CEOs and love working with my clients.
Third Person: Tracy is the Founder of Kitchen Table CEOs and loves working with her clients.
If you are an entrepreneur or the head honcho of a small business and the only person with a bio or about me page on your site, I always recommend writing your About Me page in 1st person. This allows you to connect DIRECTLY with the reader i.e. I want to help you. (not Tracy wants to help you). It’s way more personal and feels like a conversation like you are reaching out with your words.
Plus if the person knows you are a one-woman show, it seems weird and a bit dorky to talk about yourself in the 3rd person. Isn’t there a funny Seinfeld skit about this and a guy named ‘Jimmy?’
Tip #2: Quantify your success
Quantifying your success is one of the greatest ways to showcase your talents and prove to your potential clients why you are so good at what you do.
Instead of saying, “I help people develop online courses …” you would quantify that same statement and say, “I have helped more than 20 businesses build online courses grossing $400,000.”
Instead of saying, “I write company newsletters and speeches …” you would say, “I have written company newsletters circulated to thousands of employees across Canada and written speeches for many high-ranking government officials.”
Instead of saying, “I sell body butter” … you would say, “I sell 100% organic body butter to satisfied customers across the globe.”
Can you see the difference? You want to give depth, detail and quantity to your experience and what you do.
TIP #3: Include a fabulous picture.
I know a lot of us are scared of pictures. I don’t think anyone except maybe Cindy Crawford or the Kardashians are super comfortable in front of a camera so don’t worry, you are not alone.
By including a great picture of you, the story and intro are complete. People want to know who they are talking to, reading about, and contemplating working with. They don’t want a blank screen or stock photo, they want to see you in action, smiling back at them. Makes a HUGE difference.
So there you have it, three quick and easy tips for your About Me page. If you are looking for more help with writing in the form of templates, guiding questions, and layout, please check out this: “About My Page – Template & Tips” download. AND I’m excited to announce that my new content creation course: Content Unleashed will be launching soon!
And if you have any questions, drop them in the comments and I’ll be sure to get back to you. Happy to help.
From my kitchen table to yours,