Hello. Iā€™m Tracy, a professional writer & brand strategist.

I love being outside, have a major sweet tooth ... I live for fresh-water swims, wear my slippers while I WFH, and I can't start my day without my English Breakfast tea.

back in the day

I worked in corporate communications, freelanced for national magazines and spent a decade being at home with my kiddos full time, until ... I wanted something just for me.

I was tired of only volunteering (volunteering is awesome, don't get me wrong) or doing everything pro bono. I knew I had writing chops and huge value to offer my clients so I decided to streamline my services, think and go bigger, and create something 'by me.'  I launched Kitchen Table CEOs in 2019 as a way to reach out to all the women launching and running businesses from home. I want them (you) to know: it doesn't matter where you sit, you can be successful, create an unforgettable brand and be a fab CEO. I bring professional content, words, photography and strategy to my CEO clients, so they can up their game and play in the big leagues.

Just a little retail therapy ... #shoplocal

I equip & empower women entrepreneurs with the words and content they need to run kick-ass businesses ... from home.

When I launched Kitchen Table CEOs, I knew I wanted to build something to help entrepreneurs and small business owners. I had seen first hand, directly from my clients, the difficulty of running a business AND trying to figure out social media, content, websites, and all the other 'stuff.' I knew I could help. I wanted to help. And so I launched an online community with helpful articles, go-to templates for must-have content AND I created a digital course for those who wanted to tackle all of their content in a big way in a short amount of time! Oh and I do 1-on-1 work too.  know it's tough. I want to bring you sanity and take a few of the balls away that you are currently juggling. Let me help.

Tea lover, type A, extroverted introvert (is that a thing?)... jeans & a t-shirt girl and connector of people.

Top: Me and Oak šŸ• . Left: my fav piece of clothing. Right: Mmmmm ... tea!

my (slightly more) official bio

Tracy Smith is a professional writer and brand strategist who works with women entrepreneurs to tell their brand story in a way that attracts their ideal client and create content that elevates their business to new levels. Her work has graced the pages of more than 50 publications, been read by millions worldwide and, most importantly, helped a lot of women 'CEOs' achieve their goals and follow their dreams to build a business of their own!




I am the original 'jeans and a t-shirt' girl. Work meeting? Add heels and a blazer!


I don't do coffee; it makes me anxious, my heart race and my hands shake #teadrinker


I took singing lessons when I was young and played the tuba in middle school. 


My writing utensil of choice: blue ballpoint pen. Yup, still prefer good ol' paper and pen!

Your at-a-glance guide to where I stand on all the truly important things.


Favorite indulgence

Nutella. Mmmmm...

celeb i'd love to meet

Michelle Obama

Guilty pleasure

Straight-from-the-container ice-cream sneaks

alternate universe job:

Florist! or a physiotherapist ... or maybe an engineer.

Place I've never been & want to go

Newfoundland, Canada; Australia & the Yukon

Coffee or tea

English Breakfast tea all the way.

can't live without

My hubby, two sons and Oak (my dog)

My go-to podcasts

Smartless (laughs), The Daily (news), First Person

beach vs mountains

Can I choose a mountain with a beach at the bottom?

favorite show to binge

Younger on Prime. or Yellowstone.

My content tips and motivation are gold and I ā¤ļø connecting with other women entrepreneurs who are building their businesses from the kitchen table. Sign up so we can stay in touch!

I promise not to be that annoying person who emails you every day! šŸ˜ƒ 

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