What types of social media posts can a female entrepreneur post in January to properly close off last year and welcome in the new year?
I have rounded up 10 of my favourite ways to do just that and to give you inspiration, ideas and motivation for your January social posting. Check them out below and let me know in the comments which one(s) you will be using.
10 Social Media Posts Perfect for January:
1. Top 5-10 Posts/Reels/Videos of the Year
Go into your social media ‘insights’ and find out what your top posts/reels/videos were for the past year. Create a carousel post featuring all of them or just shout out your #1. Tell a little story, share why this might surprise you or why this post was a huge success.
2. Top 3 Blog Posts of the Year
I am all about reusing and recycling content so this one is perfect for that! If people loved your blog posts the first time you shared them, you should be sharing them again so you can reach more people and drive even more traffic to your website.
Create a carousel post with your top 3 blog posts or three individual ‘Stories’ with links to your blog posts taking your readers directly to the articles. Remember, don’t include the entire text of your blog in the caption … maybe just the first paragraph and hook and then let them know what to do so they can ‘read the full article.’
3. Client Roster Feature
A client feature post is one that shouts out one or ALL of your clients from the past year. This type of social media post is an absolute beauty because it achieves two very important things – 1) it shows appreciation to your clients, creates a connection with them and might garner some traffic and additional followers for them, and 2) it shows people that you are awesome at what you do and you actually have clients! I highly recommend this post for end-of-year, beginning of the year, mid-year or any time a client deserves a shout out 🙂
4. Professional Update
A professional update is a great way to tell your audience what you’ve accomplished, what projects you’re working on and what your goals are for the upcoming year. Your Update should be short, sweet, quantified when possible and bulleted to make it easy to read. The subtle undertone of your ‘Update’ is: “I am good at what I do” “I have happy clients and am doing great things for them” “This is what I’m working on next, want to hire me?” And then close things off with a “I’d love to know what you’re up to and what goals you’re striving for, let me know in the comments so I can cheer you on!”
5. Before/After Follower Count
Any hard-working mompreneur knows how hard you work for each and every one of your followers, fans, visitors and subscribers so toot your own horn and show how far you have come. In this type of post, show a time-lapse video or before/after picture of your follower count at the beginning of the year and now.
Wrap the year up or start the year off with a giveaway, gift-with-purchase or discount. January can be a tough time for sales after the frenzy of the holidays so a giveaway may be appreciated. Shout out a super fan, thank a devoted follower or recognize someone that deserves it.
7. Blooper Video of Outtakes
If your phone’s camera roll looks anything like mine, you have hundreds of videos, attempted videos, retakes, photos gone wrong and many more bloopers saved to file. Why not show your audience your lighter side and let them know you’re human just like them and make guffaws and mistakes? Create a reel or video of a bunch of your mishaps; they will love it!
8. Lessons Learned
Take a moment, reflect and get deep on the lessons that you have learned in the past few months or year and share them with your audience.
9. #failforward Moments
As women entrepreneurs, we need to constantly remind ourselves that making mistakes is totally okay and an important part of improving and growing. When we hear about other people’s missteps, it somehow makes us feel better and reminds us that we are in good company. Share your #failforward moments with your audience; they will love your honest, humility and relateability.
10. Remind Them Who You Are
Sometimes as business owners, we assume people know what exactly it is that we do and who we serve. But our audience needs a reminder once in a while. It’s important to dust off our elevator pitch to tell our followers who we are, what we do, who our ideal client is and what we offer. This could be a carousel post or a series of posts. This type of social media posts can be an introduction to your business. As well as an introduction to you and/or to your team members and how they help out. (If you need help with your elevator pitch, click HERE for my how-to template).
What type of social media posts will you be posting this January? Let me know in the comments. And if you haven’t downloaded my 40+ Free Topic Ideas that you can use at any time when you’re stuck and in need of an idea, click HERE to access for FREE.
Thanks for stopping by. From my kitchen table to yours,
I am a professional copywriter, brand strategist and the Founder of Kitchen Table CEOs. Through tips, writing templates and one-on-one consulting services, I help women entrepreneurs create the content, brand and online presence they need to launch and grow their business. For more information on my services and how to work with me, please click HERE.