I am going to share with you 8 tips on how to properly boost a Facebook post, but first thing is first: Boosting a Post is not the same thing as running Facebook ads.
Yup, that’s right. Not the same thing.
There are technically THREE different ways to run paid promotions on Facebook:
- Boosting Posts
- Through Facebook Ad Centre (on your Page)
- Using Facebook Ads Manager (Advanced)
How Do I Boost a Facebook Post?
In this blog post, I am going to tell you my tips and tricks for BOOSTING posts on Facebook.
Are you ready?
Boosting posts is the easiest way to increase your reach on Facebook.
(Reach is the number of unique people that see your content).
When you boost a post, you are taking one of your posts that you have already created and published and pushing it out to a larger audience. It’s a great way to get new people introduced to your business with a limited budget and the marketing skills required.
To boost one of your posts, simply click the blue “boost” button in the bottom right-hand corner of your post preview. Once you click the button, Facebook will run you through a series of simple prompts asking if you want to add a ‘call to action,’ who you want to target, the amount of money you want to spend and how long you want the ad to run. And then you’re done; it’s that easy!
My 8 TIPS on How To BOOST a Facebook Post:
- Choose a Post:
When you decide to boost a post, pick a post that is already performing well and people seem to be engaging with; this tells us that the post is already popular and will likely perform really well when exposed to a larger audience via the boost.
- Don’t Forget a Call to Action:
One of the prompts when boosting, is to add a call to action. A call to action is a fancy of way of saying a clickable button that prompts the user to do something. For example: Learn More, Find Out More, Contact …. Facebook will provide you with the choices so all you have to do is choose the one that suits you and your post the best.
- Targeting Your Audience:
Be as specific as possible when targeting your audience on Facebook. Think about your clientele and choose the demographics that match. When you want to get more specific than the categories that are offered through a boost, it’s time to use the Ad Centre or Ads Manager.
You have to choose how much you want to spend on this boost as well as how long you want the boost to run. We recommend a budget of $5/day for 5 days, or $25/day for time-sensitive offers (1-2 days).
- Clean Copy:
Proofreading is essential to make sure your ad and copy look great so look carefully (you can’t edit it once the boost is running). If you’re not sure, send it to a friend for a quick read.
- Credit Card Details:
Connect your credit card to your account and add payment details to ensure Facebook knows how to bill you.. If you have multiple people managing a business page, the payment details are connected to their personal account, not the page.
Facebook’s approval process is fairly quick (usually within a few hours). Once approved, monitor your boost’s progress and watch your engagement so that you can see how your boost is performing!
- Track and Compare
Take advantage of Facebook Insights on boosted posts and compare your boosts. What content and graphics get better results (what does your audience prefer and engage with more)? Use this information to tweak your posts and choose your boosts in the future.
This guest blog was written by Kitchen Table CEO Deanna Simone, the Founder & CEO of Rosewood Inc., a full-service marketing agency for small business. Deanna’s core passion is watching her clients’ businesses grow. Her hobbies include playing guitar, gardening, reading and spending quality time with friends and family at the cottage.
If you are looking for more great social media tips, check out the Hashtag How-To Article – it’s a must read!